The Information Backbone of Patient-Centric Pharma: 10 Must-Have Components
The ten critical components of a modern Information Management Strategy for life science commercial operations.
CONSENT AND PREFERENCE
Centralize consent across the patient journey
Capture, manage, and enforce consent and preferences with Coperor’s Consent and Preference Management solution. Ensure compliance, improve efficiency, and enhance the patient experience.
OVERVIEW
Integrated Consent & Preference Management
Healthcare organizations need a system that responsibly gathers and uses patient data. This system should link consent choices with unique identifiers like email addresses, collected during various patient interactions. A complete consent management solution creates a central database of approved information. This data can then be shared across the organization and partners, allowing for responsible use to grow the business and create real value.
BENEFITS
Empower patients with zero latency consent management.
Minimize risk
Detect and respond to contact detail changes or adjust permission settings according to new or updated government regulations.
Avoid poor experiences
Retain more patients by deploying opt-down functionality. Patients can reduce communication frequency and channels, such as email, and specify their interest in certain products or services.
Increase opt-in rates
Organizations using a consent and preference management system report increased opt-in rates by 39%, compared to 20% for those without a system. Those with a system in place also reported 25% lower unsubscribe rates, compared to 12% without a system.
Flexible governance
Centralizing and connecting consent, preferences, and durable identifiers through one central platform helps ensure the use of trusted data across multiple tools and technology platforms throughout the enterprise while staying flexible for changing structural needs.
Reduced IT complexity
Using a unified data model and integration hub, organizations can eliminate point-to-point consent and preference data integration, lowering costs associated with maintaining and updating disparate legacy systems for consent management.
Zero latency
Consent preference matrices held within the context of mastered patient records allows for manual processes to be automated through systems integrations, driving efficiency that leads to lower operational costs, reduced latency, and better patient experiences.
CUSTOMER SUCCESS
Consent and preference for the win
"Before Coperor, managing consent across our research and marketing channels was a nightmare of manual tracking and compliance risks. Now, we have a single source of truth that not only ensures regulatory compliance, but also precisely respects our participants’ preferences.”
Chief Data Officer, American multinational pharmaceutical
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source of truth across all marketing and research channels
CAPABILITIES
Why Consent & Preference On Coperor
Accurate Consent Data
Coperor ensures highly accurate patient consent information. All first-party consent information is automatically aligned with each patient identity using Coperor’s Identity Resolution. It provides longitudinal tracking for better audits, reporting, and analytics with the ability to see every contributing change, source system, and action across every patient, consent program, consent, and preference.
FEATURES
Feature Highlights
Build
Patient experience portal
Leverage the patient experience platform to build a consent and preference management program tailored to your needs.
Empower
Consent subject self-service
Provide your patients the capability to securely access and modify their consent program preferences.
Capture
Consent data
Directly integrate with any web form or consent data source to create a centralized record for each patient and their consents and preferences.
Track changes
Compliance ready consent history
Maintain a complete audit trail of all consent and preference changes with identified systems, elements, and activated governance policies.
Real-time reporting
On-demand audits and insights
Generate detailed reports on consent and preference data to support compliance audits and demonstrate adherence to regulations.
Integrated consent
Updated consent preferences. Everywhere.
Immediately deliver back consent information in real-time to patient services, marketing, and portal platforms for a zero-latency experience.
