CONSENT AND PREFERENCE
Centralize consent across the patient journey
Capture, manage, and enforce consent and preferences with Gaine's Consent and Preference Management solution. Ensure compliance, improve efficiency, and enhance the patient experience.
OVERVIEW
Integrated Consent & Preference Management
Healthcare organizations need a system that responsibly gathers and uses patient data. This system should link consent choices with unique identifiers like email addresses, collected during various patient interactions. A complete consent management solution creates a central database of approved information. This data can then be shared across the organization and partners, allowing for responsible use to grow the business and create real value.
BENEFITS
Empower patients with zero latency consent management.
Minimize risk
Detect and respond to contact detail changes or adjust permission settings according to new or updated government regulations.
Avoid poor experiences
Retain more patients by deploying opt-down functionality. Patients can reduce communication frequency and channels, such as email, and specify their interest in certain products or services.
Increase opt-in rates
Organizations using a consent and preference management system report increased opt-in rates by 39%, compared to 20% for those without a system. Those with a system in place also reported 25% lower unsubscribe rates, compared to 12% without a system.
Flexible governance
Centralizing and connecting consent, preferences, and durable identifiers through one central platform helps ensure the use of trusted data across multiple tools and technology platforms throughout the enterprise while staying flexible for changing structural needs.
Reduced IT complexity
Using a unified data model and integration hub, organizations can eliminate point-to-point consent and preference data integration, lowering costs associated with maintaining and updating disparate legacy systems for consent management.
Zero latency
Consent preference matrices held within the context of mastered patient records allows for manual processes to be automated through systems integrations, driving efficiency that leads to lower operational costs, reduced latency, and better patient experiences.
CUSTOMER SUCCESS
Consent and preference management for the win
"Before Gaine, managing consent across our research and marketing channels was a nightmare of manual tracking and compliance risks. Now, we have a single source of truth that not only ensures regulatory compliance, but also precisely respects our participants’ preferences.”
1
source of truth across all marketing and research channels
CAPABILITIES
Why consent & preference on Gaine
Accuracy
Accurate Consent Data
Speed
Zero Latency Consent Activation
Leveraging direct API integrations for collecting consent as well as Gaine’s Integration Hub capabilities with any integrated patient services, marketing, or patient portal allows for the immediate activation of patient consent and preference information to influence each patient’s experience in a zero latency, compliant manner.
Control
Tailored Consent Programs
Working within a pre-built but flexible and extensible data model built exclusively for healthcare and life sciences gives you the control you need to tailor each consent program for every geography, brand, and regulatory requirements that exists – and even those that don’t (yet) – all while leveraging Gaine's data governance policies for matching, merging, cleansing, and survivorship.
FEATURES
Feature Highlights
Build
Patient experience portal
Leverage the patient experience platform to build a consent and preference management program tailored to your needs.
Empower
Consent subject self-service
Provide your patients the capability to securely access and modify their consent program preferences.
Capture
Consent data
Directly integrate with any web form or consent data source to create a centralized record for each patient and their consents and preferences.
Track changes
Compliance ready consent history
Maintain a complete audit trail of all consent and preference changes with identified systems, elements, and activated governance policies.
Real-time reporting
On-demand audits and insights
Generate detailed reports on consent and preference data to support compliance audits and demonstrate adherence to regulations.
Integrated consent
Updated consent preferences. Everywhere.
Immediately deliver back consent information in real-time to patient services, marketing, and portal platforms for a zero-latency experience.
Frequently Asked Questions
How does Gaine help ensure compliance with data privacy regulations?
Gaine's Consent and Preference Management solution helps ensure compliance with data privacy regulations by providing a centralized platform for capturing, storing, and enforcing consent and preferences. The platform also includes features for tracking consent changes, generating compliance reports, and customizing workflows to meet specific regulatory requirements.
Can Gaine integrate with my existing patient engagement platforms?
Yes, Gaine can integrate with various patient engagement platforms, allowing you to incorporate consent and preference management into your existing workflows and communication channels.
How does Gaine handle consent revocations and updates?
Gaine allows patients to easily revoke or update their consent and preferences at any time. These changes are automatically reflected in the system and enforced across all connected platforms, ensuring that patient choices are respected.
What are the benefits of using Gaine for consent management in clinical trials?
Gaine can streamline consent management in clinical trials by providing a centralized platform for capturing and managing patient consent, ensuring compliance with ethical guidelines and regulatory requirements.
How can Gaine's Consent and Preference Management solution improve patient engagement?
By giving patients greater control over their data and preferences, Gaine's Consent and Preference Management solution can foster trust and improve patient engagement. The platform also enables personalized communication and care delivery based on patient preferences, further enhancing the patient experience.
What level of support and engagement does Gaine provide?
Gaine provides comprehensive, hands-on support from implementation through ongoing maintenance and program management. Our health data experts work closely with your team to ensure your consent and preference management program is successful and compliant.
Which parts of Gaine Consent and Preference Management are configurable and customizable?
All of it. From the data model to the self-service portal to the administrative console for managing the program and regulatory compliance requests from patients, Gaine HDMP is fully customizable to meet your specific needs and requirements
How does Gaine compare to other popular consent platforms?
Unlike other consent platforms that are application-first with limited data capabilities, Gaine is a data-first solution. Since managing consent and preference data and relating it correctly to patients over time is the most challenging part of consent to get right, we thought we'd start there. Think of Gaine as the consent and preference data management layer with all the application capabilities you need.
